Because your data belongs to you

Founder and CEO
Angela Benton
Culver City, CA
IT Services

So much of our personal data is bought and sold behind our backs, and almost none of that activity would strike most consumers as ethical. Two years ago, serial entrepreneur and investor Angela Benton launched data-science firm Streamlytics to bring transparency to the sale of personal data.

In January 2020, after more than a year of research and development, the company released GetMyData, a tool for people to request their personal data from companies such as Google, Netflix, and Instagram. Three months later, another product followed: Clture, which targets Black consumers, pays users for access to their media streaming habits. Streamlytics anonymizes the information--more than 30 million data points so far--analyzes it, and sells the insights to media organizations, marketers, and other interested brands.

Benton initially bootstrapped the Los Angeles-based company before raising an undisclosed amount of seed and angel funding last year, including money from actor, writer, and producer Issa Rae. “If you choose to go the investment route, make sure you really understand the power dynamic: You’re trying to get money from someone, and you’re selling equity,” Benton says. “That doesn’t mean you don’t have any power. You need to ask: Are they a good fit for what you’re building? And if they aren’t, you should feel OK and empowered to say, ‘Thanks for considering us. I don’t think it’s a good fit.’” – Cameron Albert-Deitch

Other Inc. Honors

  1. 2020