Unlike most restaurant businesses, Luke's Lobster is 100 percent responsible for every aspect of its supply chain. No middlemen here. This hands-on, transparent approach is its secret to innovation--and great tasting food.

In this video, television personality Tyler Harcott gives viewers a behind-the-scenes look at the story behind what well may be the world's best known lobster roll and the people who make it happen. Luke's Lobster co-founder and CEO Luke Holden, a third-generation fisherman, shows Harcott what it takes to get fresh seafood from the ocean, to his customers--rain or shine, sleet or snow.