The creator economy, made up of online content creators, curators, and community builders, is the new business model of the future. It's about giving independent creators more control over their work and helping them to monetize what they do through new ways, like crowdfunding.

Currently, the creator economy needs creators. But how can we get people into this economy, and how can we keep their livelihoods safe?

We live in a society where creativity is often stifled by the fear of failure or lack of time. Creativity needs to be nurtured for makers to thrive, but creativity is in a crisis. Creators are feeling left behind, and they're the ones who will be most affected by this shift in our economy. Creativity is a basic human need. It's how we create new things to solve problems, and it's the way that our brains work best when trying to come up with innovative solutions for problems of all kinds.

Creators who have been unable to monetize their creativity are now being forced out of the creator economy because they have had little support from the people most likely to profit from their work and little financial support from audiences content to enjoy art with a minimal investment of cents on the dollar to listen to music, read newsletters and appreciate art.

The risks for creators have never been more significant. Employment is a stressor, and we are still going through a pandemic that has crippled entire creative industries, from performance to publishing. Artists are feeling the pinch of a recession that may not be felt in other sectors considered essential, particularly when economic recovery plans frequently fail to consider the plight of the creative verticals.

One of the problems is that the financial imbalance for creators is real - and it draws more people into building platforms for creativity than doing the creative work that gives those platforms value. The new economy needs to see more people thriving, and it's up to all of us - creators and consumers alike - to fight for a creative economy that profits everyone and allows individuals to build companies of one that can make an innovative pathway sustainable.

We need people to take the leap and start making with their own hands, and in turn, be rewarded for their work through new opportunities like patronage, micro-investing, tokenization, and community building. This will also allow them to become entrepreneurs by taking significant risks on what they create instead of always relying on middlemen.

Through tokenization and the enablement of tokenized micro-economies centered around an individual artist, entrepreneur, or maker, there is a roadmap for creators to become financially independent with a strong foundation that can allow for sustainability. Tokenized work will regain the value that it has lost through the imbalance of on-demand and streaming, with the secondary market increasing the incentives for communities to re-engage and find their preferred tribe's signal through the noise.

If we want to create a creator economy that works for everyone, then we need more creators. The creator economy is integral to our quality of life, but it won't survive without the makers who sit at its core. We need to collectively invest in and innovate ways that audiences can support creativity and make sure that everyone has a chance to thrive in this new world of work.